Finally Learn How to BUILD and RUN a Business - Without Overwhelm OR Guesswork
A practical Business Apprenticeship for tradies and service‑based business owners
who want to earn more, work less and feel confident running their business
ARE YOU FEELING Overwhelmed and Wonder If There’s a Better Way?
Running a business shouldn’t feel this hard.
But if you're like most tradies and service-based business owners in your first few years, you're doing everything yourself - quoting, chasing clients, handling admin - often after hours.
And despite all that effort, it still feels like you're barely keeping up. You're
Working nights and weekends just to stay on top of things
Unsure on where your next job or lead is coming from
Struggling to manage cashflow and cover bills
Feeling unsure how to price properly or pay yourself
No clear plan - just reacting day to day
Stressed out and missing time with your family
If that sounds familiar, you’re not alone — and there is a better way.
That’s exactly what The Business Apprenticeship was built for.
YOU DON't HAVE TO FIGURE IT ALL OUT ON YOUR OWN
We get it - running a business can feel overwhelming, especially when you’ve never been taught how to do it properly.
We’ve worked with hundreds of tradies and service business owners just like you - and we’ve seen the same patterns: long hours, cashflow stress, and no clear roadmap.
That’s why we created The Business Apprenticeship - a practical, proven pathway that teaches you the real-world business skills you were never shown in your trade.
It’s built for everyday business owners by people who’ve actually done it - not textbook experts or corporate consultants.
the BUSINESS APPRENTICESHIP Book
Follow the Story of James as he Learns How to Crack the Code on Building and Running a Small Business
WHAT's YOUR BUSINESS SUCCESS SCORE?
Take the FREE Business Success Score to Find Out How Well Your Business is Set Up For Success
START YOUR BUSINESS APPRENTICESHIP
Start Your Business Apprenticeship and Learn How to Build and Run Your Business
A CLEAR PATH to Build a Business You’re Proud Of
No more winging it.
The Business Apprenticeship gives you a step-by-step roadmap to grow your business with clarity and confidence.
Step 1:
Kickstart Your Journey
Get clear on your goals and start strong with your Kickstart Session.
Step 2:
Learn the Essentials
Build a strong foundation through short, practical training modules.
Step 3:
Get Support to Stay on Track
Join weekly support calls and a community that keeps you moving.
What You'll Learn - The 9 Foundations
Step by step structure. Real world results. Guaranteed.
Putting Your
Dreams on Paper
Get clarity on your business dream; what you wants, how it will work and why you’re doing it
Validating Your Business
Validate how successful your business ideas are on real customers and real suppliers
Understanding Your Marketplace
Gain marketplace understanding on the demand for what you are selling and the competition you are up against
Know Your
Numbers
Learn how the numbers work for your business so that you build a profitable model that works
Maximising Your Profits
Identify the best ways
to make your business most profitable
Managing Your Money
Put together a budget, work out the cash you requireand set up a financial management rhythm
Generating
Enquiries
Define the marketing strategies to get a steady flow of enquiries of your target customer
Making Sales
Happen
Improve sales conversion, increase transaction value and drive repeat business
Creating Your Gameplan
Have a clear game plan that can be actioned to get your business off to the best start
First Intake - Limited to 20 Places
BUILD YOUR BUSINESS WITH CONFIDENCE AND CLARITY
Imagine what’s possible when you finally have the tools, support, and structure to build a business you’re proud of:
You know exactly what to focus on each week.
You’re earning consistent, reliable income.
You feel confident making decisions.
You’re attracting better jobs and clients.
Your cashflow is steady and predictable.
You’ve built something you’re proud of.
Most Small Businesses Fail in the First 3 Years – Don’t Be One of Them
Every year, thousands of tradies and service-based business owners give it a go — but most don’t make it past year three.
And it’s not because they weren’t good at what they do.
It’s because no one ever taught them how to run a business — how to manage cashflow, attract quality work, price correctly, or build systems that don’t burn them out.
It doesn’t have to be this way.
The Business Apprenticeship gives you the step-by-step training, tools, and support to break the cycle and build a business you’re proud of.
What others are saying
"From anxious to confident"
I went from just a man with an idea to a man with a plan! I've increased my sales and client base and now have confidence where I am taking my business.
Andy Cornwall
Shutdown Maintenance Supplies
"Gave clarity and direction"
The program has been easy to follow with step-by-step missions and support calls keep me motivated, accountable, and moving toward my future goals.
Ashleigh Hiemstra
Merge Building
"I'm focused and confident"
My time management is now more purposeful, professional and efficient. I'm now better targeting opportunities and now winning more of the work I want to win.
Shaun Dayman
Plantagenet Construction
Through this help, we grew over 300% and scaled from 10 staff to more than 50.
Alex Dudek
Master Cabinets WA
This process gave us accountability, clarity, and transformation- helping us navigate both growth and transition with lasting impact.
Perry & Tania Kleppe
GR8 Disability Housing
The Business Apprenticeship process brought clarity, direction, and confidence- replacing struggle with growth and peace of mind.
James Alviani
Halo Digital
The course gave me the confidence to run business on my terms, know my worth, and charge accordingly.
Andrew Davies
Davies Electrics
The Business Apprenticeship simplifies the complex, teaching every aspect of business in a way that’s clear, practical, and immediately usable.
Ray Briene
Geckoblue Australia
This provided clarity, courage, and accountability that kept me moving forward and pursuing growth wholeheartedly.
Rebekah Townsend
Kurrawang Projects
The process shifted me from just working a job to confidently leading a growing business and team.
Josh Stokes
WA Professional Electrical
The Business Apprenticeship gave us the tools to scale with systems, read the numbers with confidence, and gain more time while building profitability.
Matt & Sharon Crake
Principal Renovations
The Business Apprenticeship process brought clarity, direction, and confidence- replacing struggle with growth and peace of mind.
Peter Spark
Industrial Recruitment Partners
First Intake - Limited to 20 Places
OUR IMPLEMENTATION GUARANTEE
The Business Apprenticeship only works if you apply what you learn.
If you complete the work as outlined, attend the weekly sessions, implement the tools and frameworks in your business, and demonstrate genuine effort - yet still don’t gain clarity on where your business is heading, confidence in your pricing and business model, and a clear, workable GamePlan - we’ll continue working with you at no additional cost until you do.
Ready to Build a Business You're PROUD of?
GOT QUESTIONS? LET'S ANSWER THEM!
Frequently Asked Questions
We know committing to something new can feel overwhelming, so we’re here to answer the most common questions.
Q1: How much time will I need to commit each week?
We’ve designed the course to fit around your busy life. You’ll have the weekly group support call plus need about 4 hours per week to apply what you’ve learned.
Q2: I’ve only just started my business. Is this program right for me?
Yes - this program is perfect for you. The Business Apprenticeship was built for tradies and service-based small business owners in their first 0–3 years. We teach you the fundamentals of running and growing a business step by step, without the overwhelm.
Q3: What if I’ve been in business for more than 3 years?
That’s fine - the course can still work for you. If you’ve been figuring things out on your own and want to master the fundamentals of business, this apprenticeship will give you the structure, tools, and support you’ve been missing. Think of it as a “mature-age apprenticeship” - but for running a business instead of working in one.
Q4: What if I can’t make the live weekly calls?
We’ve got you covered. Every session is recorded and you can be sent a copy on request. That way you can watch (or rewatch) at a time that suits you. You can also ask questions in the member community group.
Q5: What if I fall behind?
The course is self-paced. You’ll keep access to all modules, tools and templates so even if life gets busy, you can pick up where you left off and still make progress.
Q6: What happens after I join?
After you join, you’ll be invited to a group Kickstart Call, where you’ll complete your business diagnostic so you know exactly where to focus first for the biggest impact. From there, you’ll dive straight into your first module, knowing you’ll have access to the weekly support calls to get guidance, stay motivated, and get your questions answered as you work through the program.
Q7. Is there a guarantee?
Yes. If you show up, complete the work, and take action - our professional guarantee means if you follow the work and don’t get clarity, pricing confidence, or a workable GamePlan, we’ll keep working with you at no extra cost until you do.
NOT READY YET?
Prefer to start with something simple and learn at your own pace?
Buy the book and start learning today.
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